United Arab Emirates has become a name known to all due to its amazing progresses and due to the reputation of building some of the most amazing man-made marvels in the world. The nation has made substantial progress in all the fields and is now aiming at growing its chemical industry too.
As part of its ongoing effort to innovate the most-advanced smoke-free products and create a better future for the one billion adult smokers around the world, Philip Morris International (PMI), the global leader in scientifically substantiated smoke-free products today launched the latest edition to its smoke-free portfolio, IQOS 3 DUO in the UAE. The new product features the fastest and most powerful holder in the IQOS family. The UAE is the first country in the GCC to welcome the company’s breakthrough smoke-free products, thus providing the 9 million adult smokers in the GCC, who wouldn’t otherwise quit smoking, with better alternatives to cigarettes. More than 10 years and USD$6 billion have been invested in scientific research, development and commercialization of PMI’s growing portfolio of advanced smoke-free products, including IQOS 3 DUO. The world-leading heated tobacco product has been developed by a team of more than 300 leading scientists, engineers and experts at PMI. It offers tobacco enjoyment with no smoke, no ash and less smell and produces dramatically lower levels of harmful chemicals compared to cigarettes. IQOS heats tobacco instead of burning it, so consumers can enjoy real tobacco taste and satisfaction, with 95 percent less harmful chemicals compared to cigarettes.
This will somewhat decrease the amount of chemicals induced in the human body as well as the environment as the smoking problem of the world is not showing any signs of slowing down let alone stopping.