Italy, as we all know, has been home to some of the most prestigious names in the fashion industry and has always led the fashion industry with impeccable design and whatnot.
As the world is starting to integrate sustainability to all the sectors possible Italy is also making its slow entrance in this race by encouraging its fashionable fashion industry to embrace this approach. The designers and the fashion firms are now finding new ways to integrate sustainability into their manufacturing and designing processes. Italy really needs something to attract the attention of the investors to its energy market which has shown very little to no growth and is on the edge of facing a crisis and it is the last thing that Italy needs now when it has been recovering from economic as well as a political crisis. To retain the moral standing in the fashion environment and keep up as the world becomes more vocal in its desire for sustainable products, fashion houses are increasingly turning to more efficient, eco-friendly practices to create their wares, something that’s recognized at the end of Milan Fashion Week with the Green Carpet Awards. Hugo Boss, Zegna and Tommy Hilfiger, embraced sustainability in creative new ways by using leftover from the manufacturing processes or integrating eco-friendly materials into the clothing.
This new approach of the Italian fashion giants can prove a good way to advertise the Italian economy as a good place to grow their sustainable infrastructure and companies. It will be interesting to see what the Italian government can do to aid and advertise its renewable energy visions.